Case studies, testimonials and other credibility collateral
Think of credibility collateral and you’ll typically think of a case study. But why stop there? We can go deeper and work with your satisfied customers to create highly personal customer references. We can help your whole organisation understand exactly what your customer’s value and translate this into credible marketing content.
Our expert writers and designers can take good quality content from a detailed account of a project and craft it into case studies, testimonials, success stories, customer quotes, blog entries, video scripts, presentations, tweets and lots more… In other words, one piece of writing can be turned into a range of different collateral that your whole business can use to shout about your success.
Features:
- Requirements audit and analysis
What kind of credibility collateral does your company need? What form should it take? Do you have any key corporate or campaign messages that you want to reflect? Each credibility project starts with this kind of audit and analysis. - Research, interview and writing
For written collateral, one of our writers will interview your customer and your sales manager to get enough content for all of your credibility needs – usually with just a couple of phone calls. - Design and print
We can create a fresh new look and feel for your customer references, or lay out copy into an existing template. And if you need to print for an event, we can handle that too. - Video testimonials
We can create video storyboards and scripts that get your customers saying the right things. We can then work with you to produce your video or you can work with your agency of choice. - Managed processes and approval
For maximum efficiency and transparency, we’ll manage your customer reference from start to finish. - International references
Your customers can be based anywhere in the world. A strategic ‘international English’ version ensures quality control and pain-free translation. - Online reference tool
Share your success. We can use a content tool to deliver a sophisticated online reference library. Your sales or marketing team will have easy access to any customer reference document, indexed in a way that works for you. - Prestige reference books
What better way to impress your prospective clients than with a prestige reference book, quoting all your happy customers? We can collate, design and print major books which will leave an impressive lasting impression
